Store settings & profile
Your store's profile holds the contact details and branding customers see — on your storefront and in the emails the platform sends on your behalf. Edit it under Settings.
Business profile
The Business profile card has four fields:
| Field | Where it shows |
|---|---|
| Support email | The address customers reach you at. |
| Support phone | An optional contact number. |
| Support address | Your business address. |
| Brand color | Your accent color, saved with your profile (any CSS color value). It counts toward your setup checklist; storefront and email theming that uses it is still rolling out. |
Leave any field blank to clear it. Your changes save together, and the save is recorded in your audit log (just that settings changed — not the values).
More settings appear as features ship
The Settings screen is also where checkout, tax, and other options live — those activate and get their own guides as those features roll out. This page covers the store profile that's available today.
Who can do this
Owners and Admins manage store settings, and so can Staff granted the Settings permission group. See Team & permissions for how roles work.
Related
- Team & permissions — who can change settings
- Plans & limits — your plan and usage
- Audit log — a record of settings changes